Client: Federation University
Agency: KPMG Digital Experiences
Project: Personalised quick guide
My role: UI/UX designer
While working at KPMG in the Digital Experience team, I helped design a personalised landing page experience for Federation University as part of their Open Day follow-up strategy. Prospective students who registered their interest during the Open Day received a tailored email that linked them to a custom-built landing page designed to feel personal and relevant to their study goals.
The landing page featured a short questionnaire, asking students about their specific interests and motivations for considering a Bachelor of Psychological Science at Federation University. Based on their responses, the site dynamically surfaced relevant content modules from a pool of six curated sections. This allowed each student to feel seen and understood, with messaging and information that aligned with their goals — whether that was future career pathways, research opportunities, or student life.
I was involved in the UX and UI design of the page, ensuring a smooth, engaging, and mobile-responsive experience that reflected Federation University’s brand.
Client: Federation University
Agency: KPMG Digital Experiences
Project: Personalised quick guide
My role: UI/UX designer
While working at KPMG in the Digital Experience team, I helped design a personalised landing page experience for Federation University as part of their Open Day follow-up strategy. Prospective students who registered their interest during the Open Day received a tailored email that linked them to a custom-built landing page designed to feel personal and relevant to their study goals.
The landing page featured a short questionnaire, asking students about their specific interests and motivations for considering a Bachelor of Psychological Science at Federation University.
Based on their responses, the site dynamically surfaced relevant content modules from a pool of six curated sections. This allowed each student to feel seen and understood, with messaging and information that aligned with their goals — whether that was future career pathways, research opportunities, or student life.
I was involved in the UX and UI design of the page, ensuring a smooth, engaging, and mobile-responsive experience that reflected Federation University’s brand.
