Client: HCF Health Insurance
Agency: KPMG Digital Experiences
Project: Marketplace Discovery
My role: UI/UX designer
As part of KPMG’s Digital Experience team, I contributed to HCF’s Marketplace Discovery project, where I designed two prototypes for our RFQ response. One of these explored a map-based interface for locating healthcare providers. Users could toggle between a map and list view to quickly find and compare nearby HCF providers, offering a more streamlined and intuitive way to navigate care options. These prototypes played a key role in helping HCF visualise the future-state experience and ultimately secured us the engagement.
Following the successful pitch, I moved into production, leading UI design for three mobile-first user journeys:
Becoming a Member – a simplified onboarding and quoting flow tailored to different user types.
Review My Cover – a post-signup experience that helped members track usage, receive benefit alerts, and adjust cover as their needs changed.
Leaving HCF – a proactive offboarding flow designed to retain users where possible and maintain goodwill after cancellation.
My role involved designing clean, user-friendly interfaces and building working mobile prototypes to illustrate each flow. The journeys were structured around a fictional persona named Abbey, a time-poor, digitally confident millennial — allowing us to focus the experience around clarity, empathy, and smart digital nudges.
Client: HCF
Agency: KPMG Digital Experiences
Project: Marketplace Discovery
My role: UI/UX designer
As part of KPMG’s Digital Experience team, I contributed to HCF’s Marketplace Discovery project, where I designed two prototypes for our RFQ response. These prototypes played a key role in helping HCF visualise the future-state experience and ultimately secured us the engagement.
Following the successful pitch, I moved into production, leading UI design for three mobile-first user journeys:
Becoming a Member – a simplified onboarding and quoting flow tailored to different user types.
Review My Cover – a post-signup experience that helped members track usage, receive benefit alerts, and adjust cover as their needs changed.
Leaving HCF – a proactive offboarding flow designed to retain users where possible and maintain goodwill after cancellation.
My role involved designing clean, user-friendly interfaces and building working mobile prototypes to illustrate each flow. The journeys were structured around a fictional persona named Abbey, a time-poor, digitally confident millennial — allowing us to focus the experience around clarity, empathy, and smart digital nudges.